Is the Economy Hurting Your Indie Business?

The economic crisis seems to be affecting most of us in some way. But when it comes to Indie businesses, I’m  hearing stories from both sides… Indie Designers are either saying that their business is in a downward spiral, or they are saying that business is booming. Why the difference? Many of the indie designers with businesses that are growing state that their products are typically bought by a high income customer base. Customers with high incomes are generally not as effected by the economic slump as others are. But what about the others who are struggling? Is it fair to assume that their customer base is lower income? And what can we do to stay afloat during these trying times?

I’d love to hear your thoughts. How is your business doing? If you’re doing well right now, why do you think the economy is not hurting you? What can those who are struggling to to turn things around? Post a comment and tell me how you are doing.